San Beda College Brochure project

The kind of music that the people today have is limitless. Based on the the different genre that
are present in the music industry they have more options to choose from. Through this situation
there are lots of strategies that the advertisers can execute in order to catch the attention of the
listener. Advertisers must know how to identify the taste of the listeners in terms of what are they looking for in there preferred music. When they already identified the users taste it would be easier to market the kind of music that they want to present. The genre that the presentors would be using in this advertising campaign probably will indicate the uniqueness of the music compared with the others. Many music genres became so popular because of the manner how they are introduce and presented in the music industry. Presentors would be focusing on what will be the most effective advertising presentation for the market today. In order to be more competitive with the present competition of the music industry the campaign would have lots of interesting materials to attract the market. Presentors intends to conduct an advertising campaign about the music genres Trance, House and Electro. Nowadays its hard to introduce new genres of music because of the competition and status of the music industry. Trance music is broken into a large number of subgenres. Chronologically, the major genres are , acid trance, progressive trance, and uplifting trance. The latter is also known as "Anthem trance", "Epic trance", "Stadium trance", or "Euphoric trance." Closely related to Uplifting Trance is Euro-trance, which has become a general term for a wide variety of European dance music. Several subgenres are crossovers with other major genres of electronic music. For instance, tech trance is a mixture of trance and techno, Vocal Trance adds vocals and a -like structure to the songs, and Ambient trance is a mixture of ambient and trance. House music is strongly influenced by elements of soul- and funk-infused varieties of disco. House
music generally mimics disco's percussion, especially the use of a prominent bass drum on every
beat, but may feature a prominent synthesizer bassline, electronic drums, electronic effects,
funk and pop samples, and reverb- or delay-enhanced vocals. Electro is an artistic musical form in the wide world of electronic music culture. With few exceptions, the definition of the electro sound is the use of drum machines as the rhythmic base of a track. Rhythm patterns tend to be electronic emulations of breakbeats, with syncopated kick drums, and usually a snare or clap accenting the downbeat. The definition however is somewhat ambiguous in nature due to the various use of the term.